When Dr. Scott Beattie approached me with the task of rebranding his dental practice, I eagerly accepted the challenge.  Realizing that a visit to the dentist office may be unsettling for some patients, Dr. Beattie wanted the rebrand to portray a high-tech impression, without losing the personal, caring nature of his practice.  The finalized brand draws from the beauty of Northern Wisconsin, combining hand rendered elements with clean and structured layouts.  

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